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Social Media Guidelines for SRVUSD Employees

Employee Social Media Websites SRVUSD expects employees to exercise personal responsibility whenever they participate in social media on behalf of the District. Employees should not use district property, equipment or district-sponsored social media accounts for marketing or personal business purposes. District employees should consider the following guidelines: Add value. Social networking may add value if it:

 

• Helps you or your coworkers, students or parents do their jobs or solve problems

• Helps improve knowledge or skills

• Contributes directly or indirectly to the District mission

• Promotes District values

• Builds a sense of community

 

FRIEND REQUESTS: You are encouraged not to initiate or accept students or former students who are under the age of 18 as friends. When acting in your professional role, use discretion when “friending” alumni 18 and over or when “friending” minor family members. Employees who have already friended students or alumni under the age of 18 should consider “de-friending” them and advising them of these guidelines.

 

UNDERSTAND THE EMPLOYEE ACCEPTABLE USE AGREEMENT: (Pending) If there is any question about whether to publish something online, refer to appropriate Board Policies. If you still have questions, seek the advice of a Principal or other administrator.

 

USE OF NAME ON SOCIAL MEDIA: If representing yourself as a SRVUSD employee, anonymity is not an option. Use your real name, be clear about your position with SRVUSD, but also be smart about protecting yourself and your privacy. Carefully consider the content you’re publishing and be cautious about disclosing personal details. If what you publish on a personal social media site that mentions or is associated with your professional role or employment by the District, you must expressly use a disclaimer such as the following: “The articles published on this site are personal and do not represent the opinion or position of San Ramon Valley Unified School District.”

 

PRIVACY:

• Ensure that privacy settings are enabled, and monitor security settings regularly.

• Protect confidential and proprietary information.

• Do not post or share information regarded as the District or School’s intellectual property, including but not limited to logos, photos, operating, planning or strategic plans or documents without prior approval by the appropriate administrator.

• No personal information regarding another member of the school community should be posted by an employee without prior permission.

• Communication of any material that violates the privacy rights of others is strictly prohibited.

• Parents must grant permission to allow any current student’s image or personal information to be shared on any site that is accessible beyond the school/classroom.

 

CONTENT: Be thoughtful about how you present yourself in online social networks. The lines between public and private, personal and professional are blurred in online social networks. You should ensure that content associated with you is consistent with your work at SRVUSD, that it’s ethical and lawful, and follows the same standards expected in written business communications. Post only what you want the world to see. Accessing or posting material that is violent, demeaning, racially or ethnically hostile, obscene, sexually explicit, pornographic, profane or offensive is prohibited on District issued devices and social media accounts pursuant to Board Policy 4142.

 

COPYRIGHT AND FAIR USE LAWS: Be cautious when quoting or posting materials published or prepared by others. Refer to Board Policy 6162.6 and Administrative Regulation 6162.6 for specific guidance about copyright and fair use.

 

SOCIAL MEDIA AT WORK: Don’t allow the use of social media to interfere with the completion of your job or your responsibilities to students during work hours.